We are thrilled to announce our partnership with Spark451 Inc. to bring a new layer of insights to supercharge Higher Education marketing! From Spark451’s announcement: Jeff Bezos once said, “your brand is what other people say about you when you’re not in the room.” At Spark451, we’ve spent nearly a decade helping college and university…
Archives for January 2021
Time to Insight
I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on both the timely application of insights as well as the reality that not all data is already in “insight” form (i.e. that whatever comes back…
Themes in Pandemic Insights
Continuing to share insights from our work using social listening in healthcare during the pandemic, some developments from the last couple of weeks worth noting: Sentiment around the vaccine varies wildly and we’re entering a new period of frustration Mental health continues to be a hot topic with renewed pressure on local health systems they…