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Anna Faux

The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies

February 28, 2024

In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock…

Filed Under: Blog Tagged With: digital ethnography, DoD, market research, Qualitative Research, Research

The Top 3 Misconceptions We’re Seeing in Healthcare

February 27, 2024

Feedback cuts through the noise to reveal the truths influencing healthcare today. Leveraging our research expertise, we bring hospitals and healthcare professionals crucial insights for mastering healthcare’s complexities. Here, we spotlight the top three misconceptions we’re currently seeing. Top 3 Misconceptions We’re Seeing in Healthcare: 1) “Our workforce burnout issues seem to come out of thin air…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Healthcare Marketing – The Realm of Quantitative and Qualitative Data

December 20, 2023

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics

November 27, 2023

Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

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