Tis the season for the “pivot” among some of the most prominent social media channels – that special time where the communities we’ve taken time to strategize and approach carefully throw us curveballs in how they operate. Sometimes it’s merely a tactical tweak here or there that helps you adapt quickly, but other times the…
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Celebrating SHSMD
Feedback is proud to announce that Executive Vice President and head of research Dean Browell, PhD, has been elected to the national Board of Directors of the Society for Healthcare Strategy and Market Development (SHSMD), an American Hospital Association membership group. The three-year position follows his nine years of involvement in the organization that has…
Seeing The Future
On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or oracles, we just applied our skilled listening to their questions and brought back real behaviors that helped fill in gaps in their audience decision paths, validated personas, and provided a deep…
Understanding Digital Phenomenon: Pokemon Go
If you noticed a sharp drop in your employee’s productivity these last few days, you might have been in a region where Pokemon Go rolled out. (The good news is that it may help your corporate wellness scores.) The immediate habits remind us of early Foursquare activity, like checking into toll booths and park benches, but on a…