Challenge

Identify buying preferences and triggers among four key UK audiences, test messaging for maximum engagement, and reduce the cost of customer acquisition

Solution

Within four weeks of the project outset, Feedback researched selected target audiences and developed the communications matrices that would help reach those who would engage and select our client’s services over those of larger competitors. Marketing themes were compared for effectiveness, and messages were tested to assess accuracy of proposed marketing strategies.

Results

As a result of Feedback’s research, client was able to more effectively deploy communications messaging to its target audiences, in some cases delivering superior results in days, as opposed to the expected weeks. This efficient communication strategy enabled our client to slash the cost of customer acquisition by over 70%, reallocate marketing budgets for more cost-effective use, and also identified subsequent opportunities for Feedback to conduct its specialized research in other client markets – including Nigeria, Hong Kong, Trinidad & Tobago, St. Lucia, Jamaica and the Middle East.