Feedback is the choice of many leading brands and agencies when they need unique, actionable customer insights they can’t get elsewhere.
Our HumanFilter research system employs seasoned data scientists to uncover key findings among target audiences that reveal truly actionable insights – the kind of insights that tell marketers why audiences engage in certain behaviors, how they communicate about a brand in different communities and what triggers their buying decisions – all within a competitive context. This research is compiled exclusively through digital channels and without audience engagement, thus preserving the authenticity of the data.
This service is available globally and in all major languages. Feedback clients receive a full research presentation with accompanying appendices that cite the sources for our work, and digital marketing recommendations based upon our findings. The entire process takes approximately 4-6 weeks to complete, depending on the research question(s) asked, the number of brands involved and the number of geographies/languages. And Feedback’s Data Scientists are hand-picked from the top graduates in Anthropology, Psychology and Sociology – so we never miss that Human connection.
With a stronger awareness of their target audiences and a better understanding of who the true influencers are in their industry, Feedback clients demand a more rigorous methodology to monitor, measure and identify opportunities among these audiences.
We provide this service to many of our largest clients, reporting on a weekly, monthly or quarterly basis on many issues, including:
- Changes in audience sentiment
- Emerging online channels
- Developing Personas
- Product reviews
- New product opportunities
- Potential issues and crisis management
- Emerging competitors
- Competitive advertising and PR campaigns
Our clients view this monitoring service as a natural next step once the ethnographic research findings are presented, as it ensures they continue to receive the advanced intelligence they need to maintain or advance their positions in the market. Frequently, this monitoring illuminates first-mover opportunities for our clients, allowing them to pivot quickly with effective Feedback recommendations for best results.
We have developed very effective ways to optimize the efficacy of digital advertising and communications programs before major media deployments.
We do this by testing and measuring imagery, messaging, calls-to-action and audience reactions in social media channels using any number of criteria. In fact, when combined with our ethnographic research, our message testing has resulted in campaigns that deliver customer engagement rates up to 50 times greater than industry averages, and has cut one client’s customer acquisition rates by 84%.
Want to know what a 24-year-old grad student from Manchester, UK, prefers to see and read when making a purchasing decision while vacationing in southern France? Or curious about what criteria a health-conscious, middle-aged mother in a particular U.S. target market finds most compelling when deciding which products to buy? We can tell you.
This service is available globally and in all major languages. It takes approximately 3-4 weeks to complete when purchased separately, or within the standard 4-6 week time frame when purchased with our digital ethnographic research.
We’ve been fortunate to partner with many leading firms, including:
Since its inception, Feedback has provided research and strategy services that add firepower to clients’ marketing efforts and significantly move the needle for their advertising efforts. If you’re interested in learning more about your audiences, reach out and we can customize a research plan and approach that works for you: