Understanding Customer Behavior.
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. We help our clients understand their audiences in ways that automated technologies simply cannot. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption”. Three Takeaways: In…
Dean had a great chat with Adam Turinas on HIMSS TV’s Healthtech Marketing Podcast! See what we are all about in this revealing conversation on healthcare market research. https://youtu.be/3U4ryfiz_EM “Living among the gorillas”. This is something you don’t hear very…
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