digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Podcast: Feedback Weighs In on Changing Role of Marketing Leaders & Healthcare Choice
Just before taking the MainStage with Emory Healthcare, Duke University Health System and Memorial Healthcare System to talk voice of the customer, Feedback’s Dean Browell, PhD was a guest on the Touchpoint Podcast live from the Healthcare Internet Conference (HCIC)…
Dent: Blend Richmond 2024 Hosted by Feedback Breaks Records With CX Theme
Dent Blend: Richmond welcomed over 100 attendees (doubling past Blends) for its eighth year and a theme focused on “experience.” Speakers included: Utibe Bassey, Vice President of Customer Experience, Dominion Energy- How do you frame the experience of something that…
On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t…
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