digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk….
Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The sessions, the camaraderie, the candor… it was the heart-filling, cup-filing,…
Looking at Channels with Blinders On
Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic example of how tunnel vision could give you an incorrect…
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