Understanding Customer Behavior.
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. We help our clients understand their audiences in ways that automated technologies simply cannot. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
This case study shares Feedback’s top takeaways from our research findings on how different racial and ethnic populations (BIPOC) in Virginia perceive the value, opportunities, and barriers of higher education, specifically community colleges.
Three Takeaways:
Your students are online talking about you …
The new book, “Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare”, focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience. In Chapter 8, …
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Our unique behavioral science research technique brings ethnography to online behavior to uncover key insights. Get to the truth of internal & external behavior and understand competitors more fully.
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