digital ethnography | research | strategy
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Shaping the Future of Education: Unleashing the Power of Digital Ethnography
Graphics: Jeanette Pritchard, Photo Cred: Kylie Stewart In the ever-changing landscape of education, understanding the needs, behaviors, and aspirations of students and educators is crucial for delivering impactful learning experiences. Traditional research methods often fall short…
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
Graphics: Jeanette Pritchard, Photo Cred: Kylie Stewart In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short…
Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists
When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is the crescendo that began with the sharp rise of clinician burnout behavior…
Please call us at 804.893.3437 or use the form below.