digital ethnography | research | strategy
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. We help our clients understand their audiences in ways that automated technologies simply cannot. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Bringing Behavioral Science to the C-Suite
From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical…
The Peril of Stale Personas
If there is one type of work we love doing that is the most crucial, it might be creating or updating personas or segmentation. If your personas are 3+ years old (and especially pre-pandemic), that should be a massive warning…
Top 5 Recruitment and Retention Warning Signs
Turnover is high, morale is mercurial, and the annual employee survey struggles to get meaningful responses (or responses at all)… sound familiar? In our research of workforces all over the world we’ve found the following top five warning signs in…
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