digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Tickets Now Available for Dent: Blend Richmond 2024 Hosted by Feedback
It’s all happening! Get your tickets to Dent:Blend Richmond here: http://dentthefuture.com/goblend Dent Blend VIII 2024Thursday, November 7th2:00pm – 4:30pmCommon House Richmond303 W Broad St, Richmond, VA 23220 Dent:Blend is a one-afternoon, community powered experience (modeled after the national Dent The Future…
On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t…
Essential Insights for Higher Ed Leaders: An Ethnographic Perspective
Multimodal Case Studies of VCU, Virginia Tech & UVA: Student & Alumni Sentiments Around Higher Education & the Israel-Gaza War Student Protests Introduction The landscape of higher education is continually evolving. Understanding the nuances behind what influences the educational environment…
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