Understanding Customer Behavior.
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. We help our clients understand their audiences in ways that automated technologies simply cannot. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as …
Just before the end of the year, Feedback hosted a hybrid version of Dent: Blend Richmond at Common House with three of the most interesting speakers yet!
Speakers included:
Craig Martin, The Good Road – collaborating to tell other people’s stories
Danny Fell …
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