Understanding Customer Behavior.
How does it work?
Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. We help our clients understand their audiences in ways that automated technologies simply cannot. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
The Bitter Truth About Employee Sentiment: You May Not Have a Clue
Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should…
Feedback Hosts Sixth Annual Dent Blend: Richmond
Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community powered Dent experience that seeks to bring the experience and…
Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview
Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption”. Three Takeaways: In…
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