digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Feedback Announces Internship Program with Purdue Anthropology
Digital ethnography pioneers Feedback and Purdue University’s Department of Anthropology are proud to announce a new internship program beginning fall of 2023. This paid program will feature two interns who will receive the specialized training for conducting digital ethnographic research…
Shaping the Future of Education: Unleashing the Power of Digital Ethnography
Graphics: Jeanette Pritchard, Photo Cred: Kylie Stewart In the ever-changing landscape of education, understanding the needs, behaviors, and aspirations of students and educators is crucial for delivering impactful learning experiences. Traditional research methods often fall short…
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
Graphics: Jeanette Pritchard, Photo Cred: Kylie Stewart In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short…
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