Challenge

Provide actionable insights from consumer audiences that will drive increased brand engagement, consideration and product sales.

Solution

Feedback used its HumanFilterSM system to research multiple market segments — including consumer audiences and social influencers — and discover unique insights within six weeks. The actionable recommendations Feedback delivered included an analysis of core audience sentiment and preferences, and a review of international audiences in twelve countries.

Results

Feedback’s insights and recommendations helped the client produce campaigns that exceeded aggressive marketing objectives in 1/6th of the time expected. This included growth rates of 3X industry averages and engagement rates 12X what was expected. This research further allowed our client to enter and dominate a previously underserved market segment and expand its leadership position in the industry.