Ikano Bank

Challenge

Research multiple target markets and determine whether client’s digital marketing efforts are properly aligned with the correct consumer channels.

Solution

Feedback uncovered multiple social and digital channels where the bank’s audiences were very active, and identified the influencers in those channels who could facilitate the bank’s marketing efforts. Feedback’s insights included highly effective messaging themes and assessed target audiences’ potential acceptance of various methods of communication.

Results

Our HumanFilter system quickly unearthed unknown digital channels and the audiences that participated in discussions about the bank and its competitors. After plotting the findings over their existing online marketing efforts, the client quickly reallocated resources to more effectively engage its best audiences, leading to higher customer engagement, more positive sentiment and a growing customer base for the bank in the UK.