Kindred Health

Challenge

Uncover insights that could be used to develop more effective strategies for creation, distribution and sharing of interesting patient/facility content.

Solution

Feedback deployed a bottom-up content strategy for this company and deployed its professionals to support subsequent market visits and digital content aggregation across the country. Activities included research, review and analysis of appropriate technology tools and development of local patient testimonials that were subsequently included as part of the national brand’s social content.

Results

This strategic approach – using localized content to support the national brand as opposed to driving national content down through over 200 local hospital channels – invigorated local hospitals through the engagement of their doctors, nurses, administrators and patients. In the process, Feedback helped this client build a complete library of effective new content, improving their search engine rankings and increasing engagement and positive sentiment among patients and their families throughout the United States.