Challenge

Increase social media fan base, consumer engagement and online sales of their premium product lines in the United States.

Solution

Feedback deployed its HumanFilterSM message testing system to identify near- term opportunities among new audiences, including many customers of the client’s primary competitors. Feedback also provided a significant analysis of both the client’s and its competitors’ digital marketing efforts, which would contribute to subsequent marketing campaigns.

Results

By reviewing potential audiences and conducting digital testing – for messaging, imagery, themes and audience, Feedback delivered a detailed program of social media activity that contributed to significant growth of the client’s fan base and delivered engagement levels 30-40 times national segment averages. This was done at a fraction of the anticipated marketing expense and resulted in significantly greater digital sales through the client’s e-commerce site.