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boomers

Are you looking for the X factor in your healthcare marketing?

October 29, 2020

Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as…

Filed Under: Blog, News Tagged With: Behavior, book, boomers, digital ethnography, generation x, generational differences, generations, market research, Millennials, publishing

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