3 New Consumer Personas Retailers Should Listen To

Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with […]

EFM and Feedback

A round of applause for Experiences For Mankind! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been […]

SHSMD and Feedback

A round of applause for: The Society for Healthcare Strategy & Market Development (SHSMD)! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends […]

Don’t You Forget About Me: Understanding the Role of Gen X

Feedback is proud to be a part of a brand-new presentation, “Don’t You Forget About Me: Understanding the Role of Gen X” presented by Feedback’s Dean Browell and Alan Shoebridge from Salinas Valley Memorial Healthcare System. The two will debut the talk at the New England Society for Healthcare Communication’s annual conference this month (details below). […]

Four Fantastic Summer Facts

With summer underway, there are a number of ways be part of a larger community. We’ve been uncovering dozens of unique insights related to summer and observing how different groups of people interact, online. Whether you’re someone who enjoys running, cooking or going to music festivals in the summertime, our findings indicate there may be […]