What to Do When Facebook Takes Away Your Targeting
Fall brings change – leaves start to tumble, pumpkin-flavored everything comes out, and Facebook updates something on the back end of its services. This Fall, aside from dodging hurricanes and tornados, we’ve watched as Facebook removed a surprising swath of targeting options from their online ad tools. The functionality of the tools themselves are still […]
Socialcation: Learning to Vacation and Share Better (and maybe make brand campaigns better)
Vacation! A time for recharging batteries, new adventures, and telling everyone how you’re recharging batteries and going on adventures. But what’s the best way to personally use social channels – and what can observed behaviors and choices tell us about what people really want, not just from us personally, but even from their beloved followed […]
5 Reasons You Shouldn’t Freak Out Over Facebook’s Advertising Transparency Changes
Facebook is making some major advertising transparency changes. Soon, people will be able to see ALL the ads a Facebook or Instagram Page is running. If you advertise strategically, you likely have certain ads that you are creating for specific Facebook or Instagram users, such as past purchasers, key consumer personas or local audiences. Knowing […]
New Year, Old You: Why Entrenched Behavior Even Matters In The App Age
With the tick of every clock, the tear of every calendar, we get farther and farther away from the last next-greatest-app or network and in many ways become more entrenched in our ways with the channels that either mean the most to us or mean the most to our friends and family that we want […]
Thoughts On Facebook’s Professional Services
Facebook’s new, “professional services” search is likely not the game-changer many are making it out to be – but it’s more because the hype doesn’t seem to have an accurate grasp on what the game is to begin with. The “new” Facebook.com/services may seem ambitious, but it essentially just builds a storefront window on what […]