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generation x

Feedback on Becker’s Healthcare and SHSMD Podcasts

December 30, 2020

Feedback’s Dean Browell was a guest on both the Becker’s Healthcare Podcast and the the Society for Health Care Strategy & Market Development (SHSMD podcast talking about Generation X’s role in healthcare and more! He spoke alongside Alan Shoebridge (Salinas Valley Memorial Healthcare System) and Dan Miers (SPM), his fellow co-authors of Don’t You Forget…

Filed Under: Blog, News Tagged With: generation x, generations, genx, healthcare

Are you looking for the X factor in your healthcare marketing?

October 29, 2020

Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as…

Filed Under: Blog, News Tagged With: Behavior, book, boomers, digital ethnography, generation x, generational differences, generations, market research, Millennials, publishing

Don’t You Forget About Me: Understanding the Role of Gen X

May 15, 2019

Feedback is proud to be a part of a brand-new presentation, “Don’t You Forget About Me: Understanding the Role of Gen X” presented by Feedback’s Dean Browell and Alan Shoebridge from Salinas Valley Memorial Healthcare System. The two will debut the talk at the New England Society for Healthcare Communication’s annual conference this month (details below)….

Filed Under: Blog, News Tagged With: conference, engagement, event, gen x, generation x, generational differences, generations, genx, hcmktg, healthcare, identity, NESHCo, Trends

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