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The TikTok Healthcare Employee Scare

December 1, 2020

Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this…

Filed Under: Blog Tagged With: hcmktg, healthcare, market research, pandemic, Research, social media

COVID-19 Consumer Behavior Trends & Predictions

July 21, 2020

Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was…

Filed Under: Blog Tagged With: digital ethnography, hcmktg, healthcare, market research, pandemic, Research, social media

Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours

July 9, 2020

Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a behind the scenes look at COVID safety protocols“: Especially with such a complex and emotional topic, sometimes telling patients what you’re doing is not nearly…

Filed Under: Blog, News Tagged With: Behavior, hcmktg, healthcare, Research, virtual tours, web

Keeping an Eye on Healthcare Behaviors During the Crisis

April 28, 2020

We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, hcmktg, healthcare, market research, pandemic, Research, social media

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