Key Consumer Insights for Reopening
Research identifies important reopening topic Note: This post was originally written in early May of 2020 and instantly became prescient for the road ahead. We revisit it here to show the implications of listening to your audiences carefully. Our audiences (internal and external) are in flux but they are acutely aware that we are too. […]
How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and […]
Don’t You Forget About Me: Understanding the Role of Gen X
Feedback is proud to be a part of a brand-new presentation, “Don’t You Forget About Me: Understanding the Role of Gen X” presented by Feedback’s Dean Browell and Alan Shoebridge from Salinas Valley Memorial Healthcare System. The two will debut the talk at the New England Society for Healthcare Communication’s annual conference this month (details below). […]
The Vision Council and Feedback
A round of applause for: The Vision Council! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been […]
Cancer, In Other Words
Feedback is so proud to be a part of the all-new presentation event: “Cancer, In Other Words” debuting in Chicago in May! Easily one of the most important of the speeches Dean has been a part of in his healthcare career, he and the team will be exploring the massive disconnect between how we message […]
5 Reasons You Shouldn’t Freak Out Over Facebook’s Advertising Transparency Changes
Facebook is making some major advertising transparency changes. Soon, people will be able to see ALL the ads a Facebook or Instagram Page is running. If you advertise strategically, you likely have certain ads that you are creating for specific Facebook or Instagram users, such as past purchasers, key consumer personas or local audiences. Knowing […]
The Top Behaviors You Absolutely Have to Pay Attention To In 2016
Instead of looking ahead at what will be through the usual lens of predicting hot items or following release dates of apps and tech, we thought we’d take a different track and talk frankly about the Top Behaviors You Absolutely Have to Pay Attention To going into 2016. We Have To Stop Underestimating Older Audiences […]