Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation

In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study. The objective: to illuminate the experiences of military families within the framework of the Five & Thrive model, encompassing housing, healthcare, education, childcare, and spouse employment. Leveraging the expertise of PhD-level social scientists along with advanced […]
Third Spaces Aren’t Dead. They’ve Just Changed Shape.

For those of you who aren’t familiar, in 2000 a man named Robert Putnam came out with a book titled “Bowling Alone: The Collapse and Revival of American Community.” In that book he asserted that community participation in the so-called “third space,” defined as any gathering place for people that wasn’t work or home, was […]
The CEO Nightmare: Navigating the Pitfalls of Unreliable Data

As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data. Surveys, touted as essential tools for understanding market trends, customer preferences, and employee sentiments, often fall short of expectations. They can be frustratingly inconsistent, struggle […]
The Top 3 Misconceptions We’re Seeing in Healthcare

Feedback cuts through the noise to reveal the truths influencing healthcare today. Leveraging our research expertise, we bring hospitals and healthcare professionals crucial insights for mastering healthcare’s complexities. Here, we spotlight the top three misconceptions we’re currently seeing. Top 3 Misconceptions We’re Seeing in Healthcare: 1) “Our workforce burnout issues seem to come out of thin air […]
Healthcare Marketing – The Realm of Quantitative and Qualitative Data

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both […]
Recap of Dent: Blend Richmond 2023

For the seventh (!) year running, Feedback’s Dean Browell hosted Dent: Blend Richmond at Common House. Dent:Blend is an annual unpretentious event about vision with smart, thoughtful folks trying to change the world from the stage and the seats. Speakers this year included: David Thomason, President of Special Olympics Virginia; Michele Jones, Executive Director of Positive […]
Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics

Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the […]
Digital Ethnography: Empowering Leadership With Fast, Adaptive Human-Centered, Tech-Fluent Insights

Urgency to arm organizational leadership with “data-driven” decision-making is all around, and even more abundant are the data solutions rising every day to meet that need – and while these engagement dashboards, analytic models, AI tools, and other tech answers that oversaturate the business intelligence space are undoubtedly a big part of the puzzle, one […]
Using Digital Ethnography & Behavioral Science to Avert Employee Strikes

From healthcare facilities to the auto industry and logistics giants like UPS, employee strikes have been disrupting services and drawing attention to workplace issues. These incidents raise a crucial question: Could these strikes have been prevented? Feedback believes they could, through the strategic application of behavioral science and digital ethnography. The Intersection of Behavioral Science […]
Bringing Behavioral Science to the C-Suite

From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential […]