Feedback’s Chief Behavioral Officer, Dean Browell, is featured in the latest episode of the Health Impressions podcast in an episode entitled, “Navigating the Challenges of Healthcare Branding and Authority.” In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean…
branding
3 Emerging Consumer Personas Outdoor Brands Should Listen To
Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies have to adapt. We’ve prepared an exercise to help brands look at how they can/should pivot, even slightly, to look at their customers and their nuanced phases in a new light…