Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community, healthcare, and more. Visiting them in person was such an important moment – to get face to face and brainstorm, meet with account teams and leadership, strategize for our clients, and talk about the future. I’ve always valued the partnership and friendship with Brandon Scott (and not just because he’s a fellow Randolph-Macon College Yellowjacket and now Dent’er), Corbin Headlee, and the whole crew – mainly because they are great, smart folks – but also because they know what to DO with insights. Their integration of research in their strategic process is what makes us such a powerful combo.
It might surprise some to know that half of Feedback’s research comes through partners of all types: consultants, other research firms, agencies, etc. It’s validating and humbling that they bring us to their clients, ask us to team up for RFP responses, and rely on us for insight and differentiation. I am so thankful for the years of friendship and great work for clients we’ve cultivated. It’s important to make the effort to keep those relationships fresh and the ideas flowing!
Thanks for having me, Ten Adams – your HQ is as smart and cool as its residents. I’m so glad I got to see it for myself and tell you in person how much I respect and value who you are and what you do!
by Dean Browell
Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online and is the co-author of the book Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare. A frequent speaker across many industries, Dean has also briefed data on military family quality of life to The White House. He is a co-founder of Hidden In Plain Site and on the boards of The Poe Museum and Firehouse Theatre. Dean teaches courses at VCU School of Business and University of Richmond’s Institute on Philanthropy.