Two things I enjoy hearing:
“This audience doesn’t use social media.”
“The only opinions you’ll see online are extremes.”
Either of these statements put a smile on my face because I know our extensive appendices and presentations can not only easily disprove them, but in fact change and inform a client mind completely and utterly that they become believers of the real issues and opportunities at hand.
So let’s unpack a few things I’ve learned about each so that you too can learn what they did:
“This audience doesn’t use social media.”
“The only opinions you’ll see online are extremes.”
Happy to chat further with anyone wanting to hear more on our process – but suffice to say, deep listening with ACTUAL behaviorists is the way to make sure you don’t stumble into these same traps.
– Dean Browell, PhD
If you’re interested in learning more about your audiences, reach out and we can customize a research plan and approach that works for you: Dean @ discoverfeedback.com/ .