Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption“.
Three Takeaways:
In describing the evolution of consumer behavior, Browell notes, “What was typically seen as a naive consumer is now intensely empowered. They know their options.”
Patients express a want for “…fewer people between their diagnosis and treatment. They don’t want to keep re-explaining themselves to multiple people within the doctor’s office.”
Convenience actually equals quality to many consumers
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