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The Bitter Truth About Employee Sentiment: You May Not Have a Clue

January 23, 2023

Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography?

The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should make healthcare pause at least long enough to admit you may not understand what your current employee culture is – at the very least because it’s changed since you last may have had a handle on it.

A digital ethnography study of your current culture, DEIA representation, and unprompted discussions and comparisons with peers can help you have a better 2023 in recruiting and retention than your competitors.

Contact us here to learn more.

Filed Under: Blog Tagged With: Audience, Behavior, Company Culture, DEI, DEIA, digital ethnography, Education, employee, Higher education, market research, Research, Voice of the employee

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