Since 2009 we have utilized this deep social listening to find actionable insights for clients around the world.
To wit: We believe persistently illuminating, understanding, and advocating for populations will empower decision-makers and improve outcomes.
Using our unique HumanFilter system to conduct digital ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, and analyze findings. We then provide clients with action plans based on this research, leading to higher levels of brand awareness, increased customer engagement and greater sales.
Having the insights and ability to truly understand why customers make decisions – and to have this information on a global scale – is key. Solely using dashboards can neither solve this problem nor recommend action; they are limited by the constructs of their code. But Feedback, through our proprietary approach, can do these things, and does so everyday for its clients.
Ready to learn more about how Feedback can help you achieve your goals? Click to schedule a demo with our team.
Lamarque Polvado
CEO
Dean Browell
Chief Behavioral Officer
Anna Faux
Vice President
Brittany Heare
Director,
Client Services
Aaron Thaler
Director,
Strategic Partnerships
Dylan Tibert
Director,
Research
Kat Williams
Director,
Business Development
In 2009, Feedback introduced a smarter way to leverage ethnographic research for greater results. This unique HumanFilterSM system – a proprietary process used to uncover online conversations of all types, which are then analyzed by social scientists for the development of superior marketing programs – has since become the standard for many of the world’s leading brands.
In 2021, Feedback, the online behavior research pioneer, announced a merger with a digital health technology company, CareStarter of Austin, TX. Feedback continues to operate its unique company of thirteen years in serving a wide variety of industries including an emphasis in healthcare, higher education, staffing, and more.
To date, Feedback has conducted its unique style of research in over 50 countries, and the firm offers its services in all major languages. Rather than using U.S.-based translators and technologies, Feedback partners with local researchers in the countries where the HumanFilter insights are being gathered – leading to a far better understanding of individual cultures, customs, audiences and the real vocabularies used to discuss products, trends and brands.