Feedback Joins Leading Market Research Perspectives
Feedback is proud to be a part of VoxPopMe’s “Perspectives” series of video blogs where leading voices in marketing research from around the world share their thoughts and answer questions. The project utilizes VoxPopMe’s unique video research platform to bring opinions about our industry together on a regular basis to answer important trending questions. Learn […]
Feedback Hosts Inspiring Dent:Blend Richmond 2017
By the time the hour turned past midnight at Feedback, almost twelve hours since the one-day experience began, Dent:Blend Richmond’s vibrant attendees were still exchanging ideas, toasts, smiles, and hugs. The event’s official description read: “Dent:Blend Richmond is a one-day leadership experience that seeks to bring the experience and vision of the annual Dent […]
Can Your Focus Groups Do This?
Ah, the Focus Group. Imagine a room of 6-10 people, whose every word is prompted by a moderator and who have arrived because you paid them to; whose every word will be written down and touched by another 6-10 people, and whose word is often used to inform some very, very big decisions. It’s not […]
Cancer Patients–An Online Behavioral Study
Feedback and Corrigan Consulting recently completed online research on the Consumer Decision Process, Online Support Forums and Key Influencers of Cancer patients seeking/selecting a health care provider. The objective of the study was to understand the consumer community landscape online with four key questions: Where do existing and potential patients discuss Cancer services? What are […]
Turning With The Pivot: Dealing With Social Channel Change
Tis the season for the “pivot” among some of the most prominent social media channels – that special time where the communities we’ve taken time to strategize and approach carefully throw us curveballs in how they operate. Sometimes it’s merely a tactical tweak here or there that helps you adapt quickly, but other times the […]
Celebrating SHSMD
Feedback is proud to announce that Executive Vice President and head of research Dean Browell, PhD, has been elected to the national Board of Directors of the Society for Healthcare Strategy and Market Development (SHSMD), an American Hospital Association membership group. The three-year position follows his nine years of involvement in the organization that has […]
Seeing The Future
On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or oracles, we just applied our skilled listening to their questions and brought back real behaviors that helped fill in gaps in their audience decision paths, validated personas, and provided a deep […]
Understanding Digital Phenomenon: Pokemon Go
If you noticed a sharp drop in your employee’s productivity these last few days, you might have been in a region where Pokemon Go rolled out. (The good news is that it may help your corporate wellness scores.) The immediate habits remind us of early Foursquare activity, like checking into toll booths and park benches, but on a […]
Social Media Running Free: The Importance of a Brazilian Fan Finding an American’s Post About A British Band
Just to say this out loud at the start: this is largely a personal story, but it has connections to a larger behavioral theme we’re seeing in much of our work. Our story begins in Florida. In February, I went on a remarkable journey to a remarkable show – as I am wont to do […]
Anonymous Exit, Stage Left Even?
The former CEO of Secret wrote this fantastic treatise on the recent lifespans of anonymous messaging applications. It’s a great article and example of exactly why taking a long look at the BEHAVIORS of your audiences is so important. Even in terms of anonymity and identity we see it ebb and flow, but also stick […]