The Social of “Get Here” vs. “I’m Here” with VR
I’ve been thinking a lot about VR lately – specifically the social implications of a technology that is making a lot of noise and is certainly a focus of some giant dollars and companies. What I’ve been thinking about isn’t the implications of the technology or whether it’s The Next Big Thing or a bubble; […]
What Happens When You Assume and Hire: Common Misconceptions In Social Media Job Descriptions
A wise man once said, “You know what happens when you ASSUME…?” And we certainly agree with the premise of that mantra. Everyday we see preconceptions and assumptions in marketing and communications, but never so many held onto with such rigor as in social media. The usual suspects are perhaps easy to think of, but […]
R-MC Presents Young Entrepreneur Award to Dean Browell
On January 21, 2016, Dean Browell, Executive Vice President at Feedback, was presented the Young Entrepreneur of the Year award by Randolph-Macon College. As the official release explains, “The award, established in 2009, recognizes alumni who transform a vision into a viable, sustainable enterprise. Recipients demonstrate the ability to envision a unique or highly improved […]
The Top Behaviors You Absolutely Have to Pay Attention To In 2016
Instead of looking ahead at what will be through the usual lens of predicting hot items or following release dates of apps and tech, we thought we’d take a different track and talk frankly about the Top Behaviors You Absolutely Have to Pay Attention To going into 2016. We Have To Stop Underestimating Older Audiences […]
Thoughts On Facebook’s Professional Services
Facebook’s new, “professional services” search is likely not the game-changer many are making it out to be – but it’s more because the hype doesn’t seem to have an accurate grasp on what the game is to begin with. The “new” Facebook.com/services may seem ambitious, but it essentially just builds a storefront window on what […]
Millennials Changing Things Up
Millennials are changing things up. In a big way. And they will continue to change the purchasing patterns for years to come. So it’s no wonder that businesses are dying to know more – to dig deeper into how they behave, how they consume, and most importantly, how to reach them. Recent projects here at […]
Passive Identity: From AOL Away Messages to Instagram
Picture it: College or High School, 1997…AOL Instant Messenger. Relationships were won or lost based on what Cure lyric was carefully chosen to appear when friends saw that you weren’t available. This mini digital mission statement for the hour (or the day if you were deliberately gone or hiding for a long time) quickly evolved […]
Blogtoberfest: The Rise of Fall
Fall brings about a number of clear indicators, from the leaves, to pumpkin-flavored everything, to the crispness in the air. But it also showcases some interesting behavioral trends and gaps in services that are still waiting to be filled. Of course, those gaps are actually opportunities – so let’s look at Fall critically and see […]
Researcher Interview: Michael Dabrowski
Welcome to another entry in our series exploring our own researchers who make Feedback tick. Our crew includes those with anthropology, sociology and psychology backgrounds who help us understand past and present behaviors and look ahead at the trends of the future. This interview is with Researcher Michael Dabrowski… What’s your personal background, education, and […]
Feedback A Featured Presenter for the Music Business Association This Fall
Feedback is proud to be a featured presentater of the Music Business Association of America 2015 webinars with our presentation, “Really Listening: Using Social Behavior In Market Research” on September 17th. The Music Business Association (Music Biz) is a non-profit membership organization that advances and promotes music commerce — a community committed to the full […]