Feedback Moderates Technology Summit at Vision Expo

Feedback is excited to be a part of this innovative panel for The Vision Council (TVC)! Over the years we have researched TVC audiences and worked with TVC members to provide key insights through audience research, special community programs, and strategic consulting. The Vision Council Announces New Eyewear and Retail Technology Summit Alexandria, VA (September […]

Empowering and Informing The Leaders – How Boards Used Our Experience and Expertise

“So what’d you do this summer?” This summer I’ve had the pleasure of speaking to a number of major Boards for a variety of industries. These included a national retail chain, a large healthcare organization, and one of the oldest higher education institutions in the US. All were very interesting and different experiences and I […]

Researcher Interview: Michael Kessler

Welcome to our series exploring the researchers who make Feedback tick. Our crew includes those with anthropology, sociology and psychology backgrounds who help us understand past and present behaviors and look ahead at the trends of the future. This interview is with Researcher Michael Kessler… What’s your personal background (education) and research interest? (Might be […]

The World is Your Focus Group The Value of Using Digital Ethnography

Every day consumers are creating millions of pieces of publicly visible content – from documentations of their day to opinions on products and services; and for every post there are another several million readers influenced in some way. They do this on big, popular channels as well as niche corners of the Internet devoted to […]

Mike Doughty Live at Feedback

Feedback was proud and thrilled to host Mike Doughty for an amazing acoustic performance! A great crowd and vibe helped complete the perfect night! We’ve hosted shows before, but this was the first in our 14th and Cary space and a taste of things to come for local music, networking, and more… The concert itself […]

Four Fantastic Summer Facts

With summer underway, there are a number of ways be part of a larger community. We’ve been uncovering dozens of unique insights related to summer and observing how different groups of people interact, online. Whether you’re someone who enjoys running, cooking or going to music festivals in the summertime, our findings indicate there may be […]

Listening to the Listeners

The day my friend’s band finished their first album, he sprinted from the studio with their shiny new CD in his hand. In that moment, countless hours they’d spent songwriting, embellishing and recording were all wrapped up in the product he was holding. Clasping his masterpiece, he held it up to the sky and paused […]

Eyes Without A Face: How How-Old.net Showcases The Need for Context

First off, if you haven’t tried the site How-Old.net you should. It’s a cool little display of facial recognition tech in an easy-to-use web app. But part of what makes it fun is how entertaining it is when it’s wrong. And what makes it wrong, and makes it fun to be wrong, is a direct […]

Feedback awarded second Perfect Partner Award from Worldwide Partners, Inc.

Feedback was presented with their second Perfect Partner Award from Worldwide Partners, Inc., the largest network of independent marketing agencies in the world, at the 2015 World Meeting in Cartagena Colombia. As WPI explains: “The Worldwide Partners Perfect Partner Award is our way of celebrating great partners within our network who help us work towards our […]