Feedback 101: What is Digital Ethnography?
Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application of this same purpose, but utilizing all of the behaviors publicly available on the Internet. We leverage the expertise of those with anthropology, sociology, and psychology backgrounds to explore your audiences […]
Demystifying Listening and Busting Two Common Myths
Two things I enjoy hearing: “This audience doesn’t use social media.”“The only opinions you’ll see online are extremes.” Either of these statements put a smile on my face because I know our extensive appendices and presentations can not only easily disprove them, but in fact change and inform a client mind completely and utterly that […]
Why the “Why” Is Important: Carefully Unpacking Dashboards
“Context is king” – may very well sum up the problems with relying on some of the more popular social listening platforms, but it’s worth a deeper look to understand why they may create more work than they alleviate. Below we’ll discuss a few problems with so-called modern social listening platforms and why that human […]
Strategic Plan Accountability and Digital Ethnography
I’ve been thinking about how Digital Ethnography can be used as a compliment to Strategic Planning. It may seem obvious how deep(er) social listening can help tactically: operationalizing what we see for a Brand or Consumer pulse and turning the wheel in reaction. But more recently we’ve had clients utilize us as an accountability tool […]
On the Benefits of Monitoring
Often when we get asked to apply our research technique to monitoring it’s for a specific crisis or issue that’s popped up. It can be really useful in painting the more complete picture of how people are reacting, what language and messages are they picking up from media, and a sense of how much heat […]
Gen X has no Heart? We Don’t Second that Emotion.
Let’s talk about our emotions! Well, Gen X’s emotions… and our neighbors the Millennials and Boomers by comparison. A new blog post finds Feedback’s Dean Browell along with co-authors Alan Shoebridge and Dan Miers examining how emotions and love plays into Generation X decision making for Heart Month! Check it out the full blog with SPM […]
Reviews Only Becoming More Important
There was recently an interesting Trends deep dive into the world of review sites which have been thriving for years and have only gotten bigger. Our researchers spend a lot of time in them noting language, decision making behaviors, distilling likes and dislikes, studying visibility, and more. It’s about putting the average-person’s review, and the […]
Listening Turns Customer Engagement to Participation
Feedback was quoted in a great story by CMSWire on “Moving From Customer Engagement to Customer Participation” – Dean was interviewed alongside experts from SAS and Signavio. He explained that it’s about ‘listening to how they interact with one another and figuring out how they want to interact with brands. This is where social listening […]
Meet Spark451, Feedback’s Newest Strategic Partner
We are thrilled to announce our partnership with Spark451 Inc. to bring a new layer of insights to supercharge Higher Education marketing! From Spark451’s announcement: Jeff Bezos once said, “your brand is what other people say about you when you’re not in the room.” At Spark451, we’ve spent nearly a decade helping college and university […]
Time to Insight
I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on both the timely application of insights as well as the reality that not all data is already in “insight” form (i.e. that whatever comes back […]