Themes in Pandemic Insights
Continuing to share insights from our work using social listening in healthcare during the pandemic, some developments from the last couple of weeks worth noting: Sentiment around the vaccine varies wildly and we’re entering a new period of frustration Mental health continues to be a hot topic with renewed pressure on local health systems they […]
Feedback on Becker’s Healthcare and SHSMD Podcasts
Feedback’s Dean Browell was a guest on both the Becker’s Healthcare Podcast and the the Society for Health Care Strategy & Market Development (SHSMD podcast talking about Generation X’s role in healthcare and more! He spoke alongside Alan Shoebridge (Salinas Valley Memorial Healthcare System) and Dan Miers (SPM), his fellow co-authors of Don’t You Forget […]
What Gen X Can Teach Us About COVID & the Holidays
Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges. An excerpt: The judgement and skepticism findings help tell the further story […]
The TikTok Healthcare Employee Scare
Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this […]
Are you looking for the X factor in your healthcare marketing?
Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as […]
Dent: Blend Richmond year four is in the books
Even in an unusual year, Blend continues to surprise and delight! Yes, going virtual was weird. But instead of groaning and bemoaning, we decided to tackle it head on and wrestle some fun and informative experiences – oh, and we happened to do it in front of more people, from more places all over the […]
Using Social Listening in HR
The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human […]
COVID-19 Consumer Behavior Trends & Predictions
Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was […]
Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours
Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a behind the scenes look at COVID safety protocols“: Especially with such a complex and emotional topic, sometimes telling patients what you’re doing is not nearly […]
Key Consumer Insights for Reopening
Research identifies important reopening topic Note: This post was originally written in early May of 2020 and instantly became prescient for the road ahead. We revisit it here to show the implications of listening to your audiences carefully. Our audiences (internal and external) are in flux but they are acutely aware that we are too. […]