How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and […]
Keeping an Eye on Banking Behaviors During the Crisis
Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this crisis. All of this could be seen by applying digital ethnography and listening to the voice of the consumer as they talk to peers right […]
How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and […]
Keeping an Eye on Healthcare Behaviors During the Crisis
We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is […]
3 Emerging Consumer Personas Outdoor Brands Should Listen To
Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies have to adapt. We’ve prepared an exercise to help brands look at how they can/should pivot, even slightly, to look at their customers and their nuanced phases in a new light […]
3 New Consumer Personas Retailers Should Listen To
Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with […]
Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times
Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing issues surrounding the Coronavirus crisis (COVID-19), your audiences continue to shift and sway in sentiment. It takes a careful, sensitive behaviorist hand (not a blunt dashboard that only looks in limited […]
The Fear of Missing Instagram Likes and You
Haven’t you heard? Instagram is experimenting with hiding the Likes of posts. Depending on who you listen to, it either means the sky is falling, all “influencers” will suddenly explode, or social media is either worthless or even better. How do you see through the fog of such wildly different reactions? Taking a deep breath […]
3rd Annual Dent: Blend Hosted at Feedback
Feedback was proud to host the 3rd annual Dent: Blend conference last week, where visitors from across industries and across the country (including here in the host city of Richmond, VA) once again enjoyed the community, program, and activities of a one-day conference full of innovation and heart. A lunch (surprise all-vegan) by The Daily […]
Feedback Celebrates 10 Years – The Party
Feedback celebrated our 10th anniversary in style with an event at Blue Bee Cider where family and friends gathered to cheer 10 great years and many more to come! See additional photos below: