Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as…
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Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours
Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a behind the scenes look at COVID safety protocols“: Especially with such a complex and emotional topic, sometimes telling patients what you’re doing is not nearly…
Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times
Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing issues surrounding the Coronavirus crisis (COVID-19), your audiences continue to shift and sway in sentiment. It takes a careful, sensitive behaviorist hand (not a blunt dashboard that only looks in limited…
3rd Annual Dent: Blend Hosted at Feedback
Feedback was proud to host the 3rd annual Dent: Blend conference last week, where visitors from across industries and across the country (including here in the host city of Richmond, VA) once again enjoyed the community, program, and activities of a one-day conference full of innovation and heart. A lunch (surprise all-vegan) by The Daily…