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Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview

September 6, 2022

Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic  Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption“.

Three Takeaways:

In describing the evolution of consumer behavior, Browell notes, “What was typically seen as a naive consumer is now intensely empowered. They know their options.”

Patients express a want for “…fewer people between their diagnosis and treatment. They don’t want to keep re-explaining themselves to multiple people within the doctor’s office.”

Convenience actually equals quality to many consumers

Read the full article here!

Contact us here to learn more.

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, Education, Higher education, market research, Research

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