“What Google hath wrought…”
Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we have an informed discussion. It also builds on our early warning blog last year here. Feedback’s Dean Browell gets to sit down with Chris Boyer for the touch point media podcast and chat about two parallel trends: consumer behavior and industry moves that bring up some REAL questions about the place of reviews, reputation, and more. The importance and influence of reviews have been declining in favor of the influence of conversations for longer than we (and our time and treasure) want to admit.
Check out the whole podcast here (Apple, Google) where Reed and Chris discuss several articles and then interview Dean.
Big thanks to Chris and Reed Smith, MBA for having Dean on again and being on the forefront of conversations that are hard to have in the #healthcare provider industry (and beyond, really).
If you have questions, please reach out! We need to have very candid, informed discussions. Thankfully, #digitalethnography and our great research teams at Feedback help us see these things coming – both broadly and of course for our clients.
by Dean Browell
Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online and is the co-author of the book Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare. A frequent speaker across many industries, Dean has also briefed data on military family quality of life to The White House. He is a co-founder of Hidden In Plain Site and on the boards of The Poe Museum and Firehouse Theatre. Dean teaches courses at VCU School of Business and University of Richmond’s Institute on Philanthropy.