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B2B

Bringing Behavioral Science to the C-Suite

March 9, 2023

From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…

Filed Under: Blog Tagged With: Audience, B2B, Behavior, behavioral science, cbox, chief behavioral officer, consumer behavior, digital ethnography, fractional chief behavioral officer, market research, Research

B2B and Social Listening: The Secret Advantage

March 7, 2023

Often when we think of social listening and online behavior we immediately conjure visions of consumer social media and TikTok-scrolling teens – but social media, broadly, has also been the domain of B2B audiences for decades. That’s right – decades. For much of that Feedback has been finding and drawing insights from B2B audiences for…

Filed Under: Blog Tagged With: Audience, B2B, Behavior, behavioral science, consumer behavior, digital ethnography, market research, Research, social media

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  • Bringing Behavioral Science to the C-Suite
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  • B2B and Social Listening: The Secret Advantage

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