Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges.
The judgement and skepticism findings help tell the further story of how Gen X starts skeptical but once we’re bought in, we’re very loyal. The Gen X Holiday Rebels have their loyal brands and it makes up some of their personal armor and very self-aware image—because those choices were very hard fought and weren’t made lightly. In fact, that may also explain the tight grip on holiday traditions: these are tried and true ways the Gen X Holiday Rebel copes and revels; they are proven so they are loyal. Maybe they’re the holiday lights over-achievers determined to win that neighborhood recognition—or give the most thoughtful and clever present. This helps power why we see Gen X show up writing reviews, telling their heartfelt, informative stories but also how your holiday-centric messages might work in inspiring them to show their support for you or your foundation when you need them.