digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Visiting Our Partners in Strategy
Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community, healthcare, and more. Visiting them in person was such an…
Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk….
Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The sessions, the camaraderie, the candor… it was the heart-filling, cup-filing,…
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