digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Third Spaces Aren’t Dead. They’ve Just Changed Shape.
For those of you who aren’t familiar, in 2000 a man named Robert Putnam came out with a book titled “Bowling Alone: The Collapse and Revival of American Community.” In that book he asserted that community participation in the so-called…
The CEO Nightmare: Navigating the Pitfalls of Unreliable Data
By Lamarque Polvado As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data. Surveys, touted as essential tools for understanding…
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
Graphics: Jeanette Pritchard, Photo Cred: Kylie Stewart In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short…
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