How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and […]
Keeping an Eye on Healthcare Behaviors During the Crisis
We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is […]
3 New Consumer Personas Retailers Should Listen To
Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with […]
The Fear of Missing Instagram Likes and You
Haven’t you heard? Instagram is experimenting with hiding the Likes of posts. Depending on who you listen to, it either means the sky is falling, all “influencers” will suddenly explode, or social media is either worthless or even better. How do you see through the fog of such wildly different reactions? Taking a deep breath […]
EFM and Feedback
A round of applause for Experiences For Mankind! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been […]
Drake Cooper and Feedback
A round of applause for: Drake Cooper! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been incredibly […]
Corrigan Consulting and Feedback
A round of applause for: Corrigan Consulting! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been incredibly […]
What to Do When Facebook Takes Away Your Targeting
Fall brings change – leaves start to tumble, pumpkin-flavored everything comes out, and Facebook updates something on the back end of its services. This Fall, aside from dodging hurricanes and tornados, we’ve watched as Facebook removed a surprising swath of targeting options from their online ad tools. The functionality of the tools themselves are still […]
Socialcation: Learning to Vacation and Share Better (and maybe make brand campaigns better)
Vacation! A time for recharging batteries, new adventures, and telling everyone how you’re recharging batteries and going on adventures. But what’s the best way to personally use social channels – and what can observed behaviors and choices tell us about what people really want, not just from us personally, but even from their beloved followed […]
New Year, Old You: Why Entrenched Behavior Even Matters In The App Age
With the tick of every clock, the tear of every calendar, we get farther and farther away from the last next-greatest-app or network and in many ways become more entrenched in our ways with the channels that either mean the most to us or mean the most to our friends and family that we want […]