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“Hearing” vs. “Listening”

November 22, 2021

I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, social media

The TikTok Healthcare Employee Scare

December 1, 2020

Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this…

Filed Under: Blog Tagged With: hcmktg, healthcare, market research, pandemic, Research, social media

Using Social Listening in HR

October 13, 2020

HR Stock Photo

The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, HR, Human resources, leadership, market research, Recruitment, Research, Retention, social media

COVID-19 Consumer Behavior Trends & Predictions

July 21, 2020

Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was…

Filed Under: Blog Tagged With: digital ethnography, hcmktg, healthcare, market research, pandemic, Research, social media

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