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The Peril of Stale Personas

March 9, 2023

If there is one type of work we love doing that is the most crucial, it might be creating or updating personas or segmentation. If your personas are 3+ years old (and especially pre-pandemic), that should be a massive warning sign that you are basing decisions on severely outdated data. Another red flag: if any…

Filed Under: Blog Tagged With: Audience, Behavior, behavioral science, consumer behavior, digital ethnography, market research, Persona, Personas, Research, social media

Top 5 Recruitment and Retention Warning Signs

March 8, 2023

Turnover is high, morale is mercurial, and the annual employee survey struggles to get meaningful responses (or responses at all)… sound familiar? In our research of workforces all over the world we’ve found the following top five warning signs in the behavior: #1 They Say the Quiet Part Out LoudGoing back in time isn’t an…

Filed Under: Blog Tagged With: Audience, Behavior, behavioral science, consumer behavior, digital ethnography, internal stakeholders, market research, Recruitment, Research, Retention, social media

B2B and Social Listening: The Secret Advantage

March 7, 2023

Often when we think of social listening and online behavior we immediately conjure visions of consumer social media and TikTok-scrolling teens – but social media, broadly, has also been the domain of B2B audiences for decades. That’s right – decades. For much of that Feedback has been finding and drawing insights from B2B audiences for…

Filed Under: Blog Tagged With: Audience, B2B, Behavior, behavioral science, consumer behavior, digital ethnography, market research, Research, social media

“Hearing” vs. “Listening”

November 22, 2021

I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, social media

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