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thick data

White Paper: 18-Month Pulse Report – Nursing Spotlight

November 6, 2023

For over 14 years, Feedback has conducted digital ethnographic research studies across various industries, uncovering actionable insights from extensive online discussions. Our expertise extends to healthcare domains, where we’ve recently conducted a deep analysis of nurses’ conversations. Introducing our latest white paper: 18-Month Pulse Report – Nursing Spotlight. This in-depth report sheds light on the…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists

October 16, 2023

Over a year ago, Feedback predicted the recent pharmacist walkouts, from Walgreen’s pharmacists to the pharmacy techs at hospital systems. Read more in the white paper below! When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

From Pizza to Strikes: Listening to and Predicting Workforce Woes

June 29, 2023

Nurses Strike; Source: Austin Chronicle

Take a look at the photo associated with this article and the front sign: “We need a bathroom break, not a pizza party!” We have been tracking nurse sentiment for over a decade but it was three years ago when we started seeing the burnout flags and the use of, “pizza” as an artifact of…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

Big Data vs. Thick Data: The Road to Data-Driven Marketing

June 15, 2023

Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at   eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, thick data

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Recent News

  • Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics
  • White Paper: 18-Month Pulse Report – Nursing Spotlight
  • The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
  • Feedback’s Browell Featured on Health Impressions Podcast

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