Feedback Blog

On the Benefits of Monitoring
Often when we get asked to apply our research technique to monitoring it’s for a specific crisis or issue that’s popped up. It can be really useful in painting the

Gen X has no Heart? We Don’t Second that Emotion.
Let’s talk about our emotions! Well, Gen X’s emotions… and our neighbors the Millennials and Boomers by comparison. A new blog post finds Feedback’s Dean Browell along with co-authors Alan Shoebridge

Reviews Only Becoming More Important
There was recently an interesting Trends deep dive into the world of review sites which have been thriving for years and have only gotten bigger. Our researchers spend a lot

Listening Turns Customer Engagement to Participation
Feedback was quoted in a great story by CMSWire on “Moving From Customer Engagement to Customer Participation” – Dean was interviewed alongside experts from SAS and Signavio. He explained that

Meet Spark451, Feedback’s Newest Strategic Partner
We are thrilled to announce our partnership with Spark451 Inc. to bring a new layer of insights to supercharge Higher Education marketing! From Spark451’s announcement: Jeff Bezos once said, “your

Time to Insight
I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on

Themes in Pandemic Insights
Continuing to share insights from our work using social listening in healthcare during the pandemic, some developments from the last couple of weeks worth noting: Sentiment around the vaccine varies

Feedback on Becker’s Healthcare and SHSMD Podcasts
Feedback’s Dean Browell was a guest on both the Becker’s Healthcare Podcast and the the Society for Health Care Strategy & Market Development (SHSMD podcast talking about Generation X’s role

What Gen X Can Teach Us About COVID & the Holidays
Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge

The TikTok Healthcare Employee Scare
Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose

Are you looking for the X factor in your healthcare marketing?
Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by

Dent: Blend Richmond year four is in the books
Even in an unusual year, Blend continues to surprise and delight! Yes, going virtual was weird. But instead of groaning and bemoaning, we decided to tackle it head on and

Using Social Listening in HR
The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we

COVID-19 Consumer Behavior Trends & Predictions
Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior

Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours
Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a

Key Consumer Insights for Reopening
Research identifies important reopening topic Note: This post was originally written in early May of 2020 and instantly became prescient for the road ahead. We revisit it here to show

How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term

Keeping an Eye on Banking Behaviors During the Crisis
Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this