Feedback Blog

Feedback 101: How to choose the right research method

Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to

The Bitter Truth About Employee Sentiment: You May Not Have a Clue

Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this

Feedback Hosts Sixth Annual Dent Blend: Richmond

Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community

Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview

Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3

HIMSS TV Healthtech MarketingPodcast Features Feedback

Dean had a great chat with Adam Turinas on HIMSS TV’s Healthtech Marketing Podcast! See what we are all about in this revealing conversation on healthcare market research. “Living among

Podcast Interview: What K-12 Can Learn With Feedback

Dean and Lamarque discuss how Feedback’s unique research technique can benefit the K-12 educational space on both the workforce, parent, and student behavior sides!

The Case for Life Stages Over Generation Definitions

Feedback Looks Back at Dent Blend Richmond 2021

Just before the end of the year, Feedback hosted a hybrid version of Dent: Blend Richmond at Common House with three of the most interesting speakers yet! Speakers included: Craig

“Hearing” vs. “Listening”

I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer

Feedback Announces the Future of Digital Ethnography with Key Merger

Feedback, the online behavior research pioneer, is excited to announce a merger with a digital health technology company, CareStarter of Austin, TX. Feedback will continue to operate its unique company

Feedback CEO Announces Retirement

Jeff Thompson, Co-Founder of Feedback LLC, announced this week that he will be stepping down as CEO. Since its inception, Feedback has grown from a small start-up into a leading

Lessons From the Pandemic: Your Employee Attitudes Are Knowable

Let’s continue this conversation about burnout in healthcare and underline an important point: the attitudes of your physicians, nurses, and staff are KNOWABLE. They are sharing. The general public is

COVID-19 Monitoring Produces Actionable Insights

Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a

Feedback 101: What are the benefits of Digital Ethnography?

Digital ethnography allows you to understand two crucial perspectives: The insights from the sentiment expressed by so many of your audiences online The perspective of those who will look for

Feedback 101: What is Digital Ethnography?

Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application of this same purpose, but utilizing

Why the “Why” Is Important: Carefully Unpacking Dashboards

“Context is king” – may very well sum up the problems with relying on some of the more popular social listening platforms, but it’s worth a deeper look to understand

Strategic Plan Accountability and Digital Ethnography

I’ve been thinking about how Digital Ethnography can be used as a compliment to Strategic Planning. It may seem obvious how deep(er) social listening can help tactically: operationalizing what we