Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups…
digital ethnography
The Bitter Truth About Employee Sentiment: You May Not Have a Clue
Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should make healthcare pause at least long enough to admit you may not understand what your…
Feedback Hosts Sixth Annual Dent Blend: Richmond
Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community powered Dent experience that seeks to bring the experience and vision of the annual Dent conference to new communities across the country. Speakers included: Queon…
Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview
Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption“. Three Takeaways: In describing the evolution of consumer behavior, Browell notes, “What was typically seen as a naive…