Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a comprehensive look at how clients can better recruit, judge reputational risk, and how audiences make decisions and compare services. During the pandemic our insights have…
digital ethnography
Feedback 101: What are the benefits of Digital Ethnography?
Digital ethnography allows you to understand two crucial perspectives: The insights from the sentiment expressed by so many of your audiences online The perspective of those who will look for answers, and what they will find That latter audience is important. If we find incorrect information or an over-emphasis on a particular concept or audience,…
Feedback 101: What is Digital Ethnography?
Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application of this same purpose, but utilizing all of the behaviors publicly available on the Internet. We leverage the expertise of those with anthropology, sociology, and psychology backgrounds to explore your audiences…
Demystifying Listening and Busting Two Common Myths
Two things I enjoy hearing: “This audience doesn’t use social media.”“The only opinions you’ll see online are extremes.” Either of these statements put a smile on my face because I know our extensive appendices and presentations can not only easily disprove them, but in fact change and inform a client mind completely and utterly that…