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digital ethnography

How is COVID-19 Impacting Food Purchasing Behaviors?

May 26, 2020

Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, pandemic, Research, social media

Keeping an Eye on Banking Behaviors During the Crisis

May 12, 2020

Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this crisis. All of this could be seen by applying digital ethnography and listening to the voice of the consumer as they talk to peers right…

Filed Under: Blog Tagged With: Audience, Behavior, crisis, digital ethnography, market research, pandemic, Research, social media

How is COVID-19 Impacting Packaging Habits?

May 5, 2020

Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and…

Filed Under: Blog Tagged With: Audience, Behavior, crisis, digital ethnography, market research, pandemic, Research, social media, Trends

Keeping an Eye on Healthcare Behaviors During the Crisis

April 28, 2020

We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, hcmktg, healthcare, market research, pandemic, Research, social media

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