digital ethnography
Feedback 101: How to choose the right research method
Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups…
“Hearing” vs. “Listening”
I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…