Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk. I thought it important to share a bit more on what I mean by this….
digital ethnography
Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The sessions, the camaraderie, the candor… it was the heart-filling, cup-filing, brain-tingling, coalition-building, industry-catapulting event we all needed. Huge thanks to Judy Neiman and my fellow co chairs Terri Goren, Susan…
Looking at Channels with Blinders On
Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic example of how tunnel vision could give you an incorrect perspective on the truth of behavior. Consumer Experience:One example that we often see is when…
“Agency Perspectives on Industry Digital Ethnography” Published
Feedback’s Research Director Dylan Tibert’s paper, “Agency Perspectives on Industry Digital Ethnography“, has been published in the 2024 (INDUSTRY) issue of the ASSOCIATION OF INTERNET RESEARCHERS‘s annual conference journal, SPIR (Selected Papers of Internet Research). Tibert presented the paper alongside the other chosen #AoIR2024 presenter peers – whose brilliant work redefines the cutting edge of…