From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…
digital ethnography
The Peril of Stale Personas
If there is one type of work we love doing that is the most crucial, it might be creating or updating personas or segmentation. If your personas are 3+ years old (and especially pre-pandemic), that should be a massive warning sign that you are basing decisions on severely outdated data. Another red flag: if any…
Top 5 Recruitment and Retention Warning Signs
Turnover is high, morale is mercurial, and the annual employee survey struggles to get meaningful responses (or responses at all)… sound familiar? In our research of workforces all over the world we’ve found the following top five warning signs in the behavior: #1 They Say the Quiet Part Out LoudGoing back in time isn’t an…
B2B and Social Listening: The Secret Advantage
Often when we think of social listening and online behavior we immediately conjure visions of consumer social media and TikTok-scrolling teens – but social media, broadly, has also been the domain of B2B audiences for decades. That’s right – decades. For much of that Feedback has been finding and drawing insights from B2B audiences for…