Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics
Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the […]
Feedback’s Browell Featured on Health Impressions Podcast
Feedback’s Chief Behavioral Officer, Dean Browell, is featured in the latest episode of the Health Impressions podcast in an episode entitled, “Navigating the Challenges of Healthcare Branding and Authority.” In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean […]
Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists
Over a year ago, Feedback predicted the recent pharmacist walkouts, from Walgreen’s pharmacists to the pharmacy techs at hospital systems. Read more in the white paper below! When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is […]
Digital Ethnography: Empowering Leadership With Fast, Adaptive Human-Centered, Tech-Fluent Insights
Urgency to arm organizational leadership with “data-driven” decision-making is all around, and even more abundant are the data solutions rising every day to meet that need – and while these engagement dashboards, analytic models, AI tools, and other tech answers that oversaturate the business intelligence space are undoubtedly a big part of the puzzle, one […]
Using Digital Ethnography & Behavioral Science to Avert Employee Strikes
From healthcare facilities to the auto industry and logistics giants like UPS, employee strikes have been disrupting services and drawing attention to workplace issues. These incidents raise a crucial question: Could these strikes have been prevented? Feedback believes they could, through the strategic application of behavioral science and digital ethnography. The Intersection of Behavioral Science […]
Feedback Announces Internship Program with Purdue Anthropology
Digital ethnography pioneers Feedback and Purdue University’s Department of Anthropology are proud to announce a new internship program beginning fall of 2023. This paid program will feature two interns who will receive the specialized training for conducting digital ethnographic research as well as work directly on healthcare-focused Feedback clients for a semester. Feedback’s extensive 14-year […]
Shaping the Future of Education: Unleashing the Power of Digital Ethnography
In the ever-changing landscape of education, understanding the needs, behaviors, and aspirations of students and educators is crucial for delivering impactful learning experiences. Traditional research methods often fall short in capturing the nuances and complexities of the education ecosystem. However, there is a transformative approach that can revolutionize how educational institutions operate and drive student […]
From Pizza to Strikes: Listening to and Predicting Workforce Woes
Take a look at the photo associated with this article and the front sign: “We need a bathroom break, not a pizza party!” We have been tracking nurse sentiment for over a decade but it was three years ago when we started seeing the burnout flags and the use of, “pizza” as an artifact of […]
Big Data vs. Thick Data: The Road to Data-Driven Marketing
Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often […]
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can […]