“Hearing” vs. “Listening”
I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond […]
Feedback Announces the Future of Digital Ethnography with Key Merger
Feedback, the online behavior research pioneer, is excited to announce a merger with a digital health technology company, CareStarter of Austin, TX. Feedback will continue to operate its unique company of twelve years in serving a wide variety of industries including an emphasis in healthcare, higher education, staffing, and more. The merger will allow Feedback […]
Lessons From the Pandemic: Your Employee Attitudes Are Knowable
Let’s continue this conversation about burnout in healthcare and underline an important point: the attitudes of your physicians, nurses, and staff are KNOWABLE. They are sharing. The general public is viewing. And it is impacting recruitment, retention, and facility/brand reputation whether you listen or not. Take for example this TikTok video by a physician about […]
COVID-19 Monitoring Produces Actionable Insights
Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a comprehensive look at how clients can better recruit, judge reputational risk, and how audiences make decisions and compare services. During the pandemic our insights have […]
The TikTok Healthcare Employee Scare
Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this […]
Are you looking for the X factor in your healthcare marketing?
Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as […]
Using Social Listening in HR
The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human […]
COVID-19 Consumer Behavior Trends & Predictions
Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was […]
Key Consumer Insights for Reopening
Research identifies important reopening topic Note: This post was originally written in early May of 2020 and instantly became prescient for the road ahead. We revisit it here to show the implications of listening to your audiences carefully. Our audiences (internal and external) are in flux but they are acutely aware that we are too. […]
How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and […]