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pandemic

Lessons From the Pandemic: Your Employee Attitudes Are Knowable

October 4, 2021

Let’s continue this conversation about burnout in healthcare and underline an important point: the attitudes of your physicians, nurses, and staff are KNOWABLE. They are sharing. The general public is viewing. And it is impacting recruitment, retention, and facility/brand reputation whether you listen or not. Take for example this TikTok video by a physician about…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, market research, pandemic, Research

COVID-19 Monitoring Produces Actionable Insights

September 9, 2021

Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a comprehensive look at how clients can better recruit, judge reputational risk, and how audiences make decisions and compare services. During the pandemic our insights have…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, market research, pandemic, Research

What Gen X Can Teach Us About COVID & the Holidays

December 10, 2020

Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges. An excerpt: The judgement and skepticism findings help tell the further story…

Filed Under: Blog Tagged With: generation, pandemic

The TikTok Healthcare Employee Scare

December 1, 2020

Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this…

Filed Under: Blog Tagged With: hcmktg, healthcare, market research, pandemic, Research, social media

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