If you noticed a sharp drop in your employee’s productivity these last few days, you might have been in a region where Pokemon Go rolled out. (The good news is that it may help your corporate wellness scores.) The immediate habits remind us of early Foursquare activity, like checking into toll booths and park benches, but on a…
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Social Media Running Free: The Importance of a Brazilian Fan Finding an American’s Post About A British Band
Anonymous Exit, Stage Left Even?
The former CEO of Secret wrote this fantastic treatise on the recent lifespans of anonymous messaging applications. It’s a great article and example of exactly why taking a long look at the BEHAVIORS of your audiences is so important. Even in terms of anonymity and identity we see it ebb and flow, but also stick…
The Social of “Get Here” vs. “I’m Here” with VR
I’ve been thinking a lot about VR lately – specifically the social implications of a technology that is making a lot of noise and is certainly a focus of some giant dollars and companies. What I’ve been thinking about isn’t the implications of the technology or whether it’s The Next Big Thing or a bubble;…