I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on both the timely application of insights as well as the reality that not all data is already in “insight” form (i.e. that whatever comes back…
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Themes in Pandemic Insights
Continuing to share insights from our work using social listening in healthcare during the pandemic, some developments from the last couple of weeks worth noting: Sentiment around the vaccine varies wildly and we’re entering a new period of frustration Mental health continues to be a hot topic with renewed pressure on local health systems they…
Feedback on Becker’s Healthcare and SHSMD Podcasts
Feedback’s Dean Browell was a guest on both the Becker’s Healthcare Podcast and the the Society for Health Care Strategy & Market Development (SHSMD podcast talking about Generation X’s role in healthcare and more! He spoke alongside Alan Shoebridge (Salinas Valley Memorial Healthcare System) and Dan Miers (SPM), his fellow co-authors of Don’t You Forget…
What Gen X Can Teach Us About COVID & the Holidays
Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges. An excerpt: The judgement and skepticism findings help tell the further story…