Often when we get asked to apply our research technique to monitoring it’s for a specific crisis or issue that’s popped up. It can be really useful in painting the more complete picture of how people are reacting, what language and messages are they picking up from media, and a sense of how much heat…
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Gen X has no Heart? We Don’t Second that Emotion.
Let’s talk about our emotions! Well, Gen X’s emotions… and our neighbors the Millennials and Boomers by comparison. A new blog post finds Feedback’s Dean Browell along with co-authors Alan Shoebridge and Dan Miers examining how emotions and love plays into Generation X decision making for Heart Month! Check it out the full blog with SPM…
Reviews Only Becoming More Important
There was recently an interesting Trends deep dive into the world of review sites which have been thriving for years and have only gotten bigger. Our researchers spend a lot of time in them noting language, decision making behaviors, distilling likes and dislikes, studying visibility, and more. It’s about putting the average-person’s review, and the…
Listening Turns Customer Engagement to Participation
Feedback was quoted in a great story by CMSWire on “Moving From Customer Engagement to Customer Participation” – Dean was interviewed alongside experts from SAS and Signavio. He explained that it’s about ‘listening to how they interact with one another and figuring out how they want to interact with brands. This is where social listening…