“Context is king” – may very well sum up the problems with relying on some of the more popular social listening platforms, but it’s worth a deeper look to understand why they may create more work than they alleviate. Below we’ll discuss a few problems with so-called modern social listening platforms and why that human…
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Strategic Plan Accountability and Digital Ethnography
I’ve been thinking about how Digital Ethnography can be used as a compliment to Strategic Planning. It may seem obvious how deep(er) social listening can help tactically: operationalizing what we see for a Brand or Consumer pulse and turning the wheel in reaction. But more recently we’ve had clients utilize us as an accountability tool…
On the Benefits of Monitoring
Often when we get asked to apply our research technique to monitoring it’s for a specific crisis or issue that’s popped up. It can be really useful in painting the more complete picture of how people are reacting, what language and messages are they picking up from media, and a sense of how much heat…
Gen X has no Heart? We Don’t Second that Emotion.
Let’s talk about our emotions! Well, Gen X’s emotions… and our neighbors the Millennials and Boomers by comparison. A new blog post finds Feedback’s Dean Browell along with co-authors Alan Shoebridge and Dan Miers examining how emotions and love plays into Generation X decision making for Heart Month! Check it out the full blog with SPM…