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Feedback 101: How to choose the right research method

February 18, 2022

Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, Research

Feedback Looks Back at Dent Blend Richmond 2021

January 11, 2022

Just before the end of the year, Feedback hosted a hybrid version of Dent: Blend Richmond at Common House with three of the most interesting speakers yet! Speakers included: Craig Martin, The Good Road – collaborating to tell other people’s stories  Danny Fell – State of Healthcare and Healthcare Collaborations /  Unusual Bedfellows Ajena Rogers,…

Filed Under: Blog

“Hearing” vs. “Listening”

November 22, 2021

I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, social media

Feedback 101: What is Qualitative Research?

November 16, 2021

To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research

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