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Feedback 101: How to choose the right research method

February 18, 2023

Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, Research

The Bitter Truth About Employee Sentiment: You May Not Have a Clue

January 23, 2023

Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should make healthcare pause at least long enough to admit you may not understand what your…

Filed Under: Blog Tagged With: Audience, Behavior, Company Culture, DEI, DEIA, digital ethnography, Education, employee, Higher education, market research, Research, Voice of the employee

Feedback Hosts Sixth Annual Dent Blend: Richmond

December 15, 2022

Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community powered Dent experience that seeks to bring the experience and vision of the annual Dent conference to new communities across the country. Speakers included: Queon…

Filed Under: Blog, News Tagged With: Audience, Behavior, dent, digital ethnography, Education, entrepreneur, event, Higher education, innovation, market research, Research

Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview

September 6, 2022

Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic  Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption“. Three Takeaways: In describing the evolution of consumer behavior, Browell notes, “What was typically seen as a naive…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, Education, Higher education, market research, Research

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