There was recently an interesting Trends deep dive into the world of review sites which have been thriving for years and have only gotten bigger. Our researchers spend a lot of time in them noting language, decision making behaviors, distilling likes and dislikes, studying visibility, and more. It’s about putting the average-person’s review, and the…
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Listening Turns Customer Engagement to Participation
Feedback was quoted in a great story by CMSWire on “Moving From Customer Engagement to Customer Participation” – Dean was interviewed alongside experts from SAS and Signavio. He explained that it’s about ‘listening to how they interact with one another and figuring out how they want to interact with brands. This is where social listening…
Meet Spark451, Feedback’s Newest Strategic Partner
We are thrilled to announce our partnership with Spark451 Inc. to bring a new layer of insights to supercharge Higher Education marketing! From Spark451’s announcement: Jeff Bezos once said, “your brand is what other people say about you when you’re not in the room.” At Spark451, we’ve spent nearly a decade helping college and university…
Time to Insight
I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on both the timely application of insights as well as the reality that not all data is already in “insight” form (i.e. that whatever comes back…