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voice of the consumer

Demystifying Listening and Busting Two Common Myths

June 3, 2021

Two things I enjoy hearing:  “This audience doesn’t use social media.”“The only opinions you’ll see online are extremes.” Either of these statements put a smile on my face because I know our extensive appendices and presentations can not only easily disprove them, but in fact change and inform a client mind completely and utterly that…

Filed Under: Blog Tagged With: digital ethnography, social listening, voice of the consumer

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